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Apocalyptic-themed game That kind of game has been gone for a while now. For a long time, colorful skins that don't fit the apocalyptic setting—like in PUBG Mobile—have been ruining the game's identity.
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Cheating programs This goes without saying. The hacking problem in PUBG has been talked about for a long time, and in the end, they haven't solved it—even pro tournaments and PUBG partners are using hacks.
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Ranked system Unlike League of Legends, PUBG's rank badge upgrade system upon promotion isn't grand or flashy enough to make players feel the thrill of success. This kills players' motivation and makes them see no reason to play ranked.